British Airways has unveiled the second instalment of its star studded pre-flight safety video, which features iconic celebrities such as Sir Michael Caine, Joanna Lumley, David Walliams and Jourdan Dunn.
The video features seven celebrities who are seen ‘auditioning’ in hilarious sketches, each with a key message related to flight safety. Comedian Asim Chaudhry features as the role of director and delivers an outstanding comedic performance.
British Airways’ director of Brand and Customer Experience, Carolina Martinoli, said, “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.
“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”
Flying Start, a global charity partnership between British Airways and Comic Relief, reported a 20% increase in donations to Comic Relief following the release of the first video. The money raised supports over half a million children across the UK and some of the world’s poorest communities.
The latest video is set to be rolled out across short-haul flights at the start of July and long-haul flights from the start of August.
